ArmorIQ, LLC (“ArmorIQ,” “we,” “us,” or “our”) values your privacy and is committed to safeguarding your personal data. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website [https://www.armoriq.com], interact with our products and services, or communicate with us in the course of doing business. This policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant U.S. and international privacy laws.

1. Information We Collect

We collect both personal and non-personal information from you in the following contexts:

a. Information You Provide

When you interact with ArmorIQ, such as by placing an order, creating an account, subscribing to updates, or contacting support, we may, but do not necessarily collect:

• Full name and contact information (e.g., email, phone number, shipping/billing address).
• Government-issued identification or documentation (only if legally required for certain sales).
• Purchase history and transaction details.
• Account credentials (if applicable).
• Communication content (e.g., support messages, inquiries).
• Any additional information you voluntarily choose to submit.
  
  

b. Information Collected Automatically

When you visit our website, we may, but do not necessarily collect:

• IP address and geolocation.
• Device identifiers and browser type.
• Operating system and usage behavior.
• Referral URLs.
• Site usage analytics via cookies and third-party services (e.g., Google Analytics).
  
  

c. Information from Third Parties

• We may receive information from:
• Authorized resellers or distribution partners.
• Payment processors.
• Identity or compliance verification providers.
• Social media platforms (if you choose to engage with our brand).
  
  

2. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Contractual necessity: To fulfill your order or service request.
• Legal obligation: To comply with export laws or regulatory requirements.
• Legitimate interest: For business analytics, fraud prevention, and product development.
• Consent: For optional marketing communications.

3. How We Use Your Information

We use the data collected for the following purposes:

• To process and fulfill product orders, including shipping and returns.
• To verify eligibility or compliance for the sale of regulated defensive equipment.
• To respond to customer inquiries or support tickets.
• To improve website functionality, product offerings, and customer experience.
• To communicate updates, security alerts, or changes in terms or policies.
• To send promotional emails or newsletters (if opted-in).
• To prevent fraud, misuse, or unauthorized access to our services.

4. Information Sharing and Disclosure

We may share your information with:

• Shipping providers (e.g., USPS, UPS, FedEx, DHL, etc.) to deliver your orders.
• Payment processors for secure transactions.
• Legal authorities or regulatory bodies when required by applicable firearm or defense-related laws.
• Service providers offering IT, hosting, analytics, or compliance tools.
• Third-party background or identity verification services when legally necessary.
• Affiliates or successors in the event of a business transfer or merger.

We do not sell your personal data.

5. Data Subject Rights

For EEA/UK Residents (GDPR):

You may request to:

• Access, correct, or delete your personal data, if any.
• Object to or restrict certain processing.
• Withdraw consent (where applicable).
• Export your data, if any (data portability).

For California Residents (CCPA/CPRA):

You may:

• Request access to the categories and specific pieces of personal data we have collected, if any.
• Request deletion of your personal information, if any.
• Request correction of inaccurate data, if any.
• Opt out of any sale or sharing (note: we do not sell data).
• Use an authorized agent to exercise your rights.

To exercise any of these rights, please contact us at support@armoriq.com.

6. Cookies and Tracking

We use cookies and similar technologies to:

• Analyze site traffic and usage.
• Provide personalized content and remember your preferences.
• Enhance website performance and security.
• You can control or disable cookies via your browser settings.

7. Data Retention

We retain your personal data only as long as necessary:

• To fulfill the purposes outlined in this policy.
• To comply with legal and regulatory obligations.
• To support dispute resolution, enforce agreements, and prevent fraud.

8. Data Security

We implement strong physical, electronic, and administrative safeguards to protect your data, including:

• Secure HTTPS encryption.
• Access controls and authentication.
• Regular system monitoring and vulnerability checks.

Please note that no system is 100% secure, but we take all reasonable steps to ensure the security of your data.

9. International Transfers

If you are located outside the United States, please be aware that your information may be transferred to and processed in the U.S. 

10. Privacy of Minors

Our products and services are not directed toward individuals under the age of 18. We do not knowingly collect personal, store, transfer, or otherwise interact with data from minors.

11. Regulatory Compliance for Defensive Products

Due to the nature of our business, we may be required to collect or verify certain personal data to comply with federal, state, or international regulations governing the sale, transport, or export of ballistic and defensive equipment. We retain and protect this data in accordance with applicable laws.

12. Third-Party Links

Our website may link to external websites. We are not responsible for the content, privacy practices, or terms of those third-party sites. Please review their policies before sharing any information.

13. Updates to This Privacy Policy

We may modify this Privacy Policy from time to time. The updated version be posted on our website. 

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our handling of your personal data, please contact:

ArmorIQ, LLC
18034 Ventura Blvd Ste 181
Encino, CA 91316
Email: support@armoriq.com